What do you do when you can’t or won’t focus on a single target audience when building your brand?

To stand out, you need to be exceptional in one thing. You can’t do that when you’re pulled in different directions. That’s why you niche down, focus on one audience with one specific pain.

But sometimes you can’t or won’t niche down. You need time, or more market information, or you’re just not ready to choose.

That’s the pickle Blask finds itself in.

But before we introduce the hero, let’s meet the villain.

When you strip it down, iGaming comes down to two things: eyeballs and money.

• Affiliates turn money into eyeballs (attention, time spent)
• Games turn eyeballs into money (bets, wagers)

It’s very easy to measure how efficiently an affiliate turns money into eyeballs. For a given X amount of money, you get Y eyeballs (views, clicks, actions).

But how do you measure how efficiently a game turns eyeballs into money?

This is what Blask measures.

How games perform in turning eyeballs into money, across operators, markets, and regions. Which titles are rising or falling. How player attention shifts. Where real demand is moving.

Blask is the hero.

But each audience likely needs a slightly different product, responds to different language, and cares about different benefits –

• Operators need it to source, feature, and promote better games
• Game providers need it to negotiate better terms
• Affiliates need it to allocate budget smarter
• Payment providers need it to find high-volume partners

Which audience should Blask focus on?