MyAffiliates Guardian of Truth Trust made it category leader, but it’s not enough to keep competitors from breathing down its neck View the Substack edition and join the email list for future posts. MyAffiliates is an affiliate tracking platform that has won the trust of both affiliates and operators alike.…

CoinsPaid’s Double Edge An unfair advantage gave it the lead. It also killed the story. View the Substack edition and join the email list for future posts. An unfair advantage made CryptoProcessing by CoinsPaid the leading crypto payments processor in iGaming. But as stablecoins become the world’s financial plumbing and…

Passover’s Kabbalistic Brand Ritual Passover comes to remind us of what doesn’t change. Now, more than ever, the lesson applies to brands as well. View the Substack edition and join the email list for future posts. At the peak of change, Passover comes to remind us of what doesn’t. Now,…

Brand Plays From the Dull of Same to the Hall of Fame, Each Category Has Its Own Rules View the Substack edition and join the email list for future posts. Different categories in iGaming B2B have different brand plays. A brand play is how you present yourself in the market,…

Elantil’s Blue Moon Elantil changed the paradigm on platforms. Not on branding. View the Substack edition and join the email list for future posts. An A-team of iGaming veterans got together to rethink how platforms should be built. In the process, they changed the paradigm and created a new category…

Endorphina’s Empty Stage A dual identity without a dual message leaves money on the floor View the Substack edition and join the email list for future posts. Endorphina is hard to miss. The game provider from Prague has been around since 2012, has 180+ employees, shipped more than 200 games,…

Heroes of Missed Opportunities Optimove, fast track, and Symplify can afford to make mistakes others can’t View the Substack edition and join the email list for future posts. There’s a very short time window when operators are open to buying a new CRM. The big names in the industry have…

ISX is Lost in Translation Despite its competitive edge, the company’s messaging doesn’t move prospects to act View the Substack edition and join the email list for future posts. ISX is lost in translation.  Its financial stack offers top-tier iGaming operators certainty through depth. The company is deeply integrated into…

Into the Void Your prospects are everywhere. They are looking to spend. And you have no idea who they are. View the Substack edition and join the email list for future posts. How many iGaming B2C operators are there? Not holding companies. Not brands. Operators. Distinct business entities – online…

Vegangster Beans of Greatness Moving at the speed of Uber Gen View the Substack edition and join the email list for future posts. Vegangster is a B2B iGaming platform provider and content aggregator founded in 2022.  Its website has a supermarket-like inventory of iGaming capabilities: Content and payments aggregation. PAM,…