155’s Milking Machines 155.io is sitting on a goldmine that could take it from distinct to sensational View the Substack edition and join the email list for future posts. 155.io is an Abu Dhabi-based game developer streaming live chaos games 24/7. Ducks race down a real lazy river. Coins drop…

finera.’s buried message finera. spent millions building a premium brand. Then played down its strongest message. View the Substack edition and join the email list for future posts. finera. spent millions building a premium brand. Then played down its strongest message. finera. calls itself smart, simple, technology-first. Perfectly orchestrated. Secure.…

Inpay’s ironic blind spot is crippling its growth The untold story of iGaming Payouts View the Substack edition and join the email list for future posts. iGaming Payouts can send your players’ withdrawals to almost any bank account, in almost any country, in less than 5 minutes. That’s exceptional. No…

Blask’s identity crisis Sometimes zooming out is better than niching down Disclaimer This post was originally published on November 19, 2025, on LinkedIn. View the Substack edition and join the email list for future posts. What do you do when you can’t or won’t focus on a single target audience…

Yaspa product outshines its story It’s hard enough to get noticed in iGaming. So if you’ve got a strong differentiator, flaunt it. Disclaimer This post was originally published on October 29, 2025, on LinkedIn. View the Substack edition and join the email list for future posts. It’s hard enough to…

Bettorify Two-Story Problem Split attention weakens messages. Pick one story and own it. Disclaimer This post was originally published on October 20, 2025, on LinkedIn. View the Substack edition and join the email list for future posts. Bettorify wants to be different, and that’s a great thing! But there’s something…

Bazoom’s cognitive gap is keeping it from winning​ To drive the point home, translate capability into customer impact Disclaimer This post was originally published on October 17, 2025, on LinkedIn. View the Substack edition and join the email list for future posts. Even well-known brands leave money on the table…

You’re not Alea Alea’s strategy has a flaw that you can use to your advantage Disclaimer This post was originally published on October 28, 2025, on LinkedIn. It triggered a discussion that did not escape the attention of Alea’s leadership. Alex Tomich, Alea’s founder, reposted it with his own comment…