NLA’s Makeshift Story NLA’s case is a tragedy of wasted potential – a strong product with a crippling story View the Substack edition and join the email list for future posts. NLA’s case is a tragedy of wasted potential – a strong product with a crippling story. Getting a license…

Neosurf the Careful Wagers APM Neosurf’s story remains elusive despite real effort to capture it. The solution might lie in rethinking what a payment method can be. View the Substack edition and join the email list for future posts. Neosurf’s story remains elusive despite real effort to capture it. The…

Standing Out in a Saturated Market An Interview with Valentina Bagniya, CMO at SOFTSWISS https://youtu.be/3bEWoIV4xMQ?si=qm8INh41JdEiuk9v Listen on Your Favorite Platform Spotify YouTube Apple Podcasts View the Substack edition and join the email list for future posts. The Shift: Technology Is No Longer Enough “Technology itself is not a differentiator anymore,…

The Braintail Method Your story’s ability to travel far and fast is its strongest advantage over sales-driven, in-person growth View the Substack edition and join the email list for future posts. Your story’s ability to travel far and fast is its strongest advantage over sales-driven, in-person growth. The old playbook…

Maincard’s open invitation Maincard is winning with the wrong story, and that’s exactly what makes them vulnerable. View the Substack edition and join the email list for future posts. Maincard is a no-code iGaming platform. For $5,000 and zero monthly fees, they provide a fully customized website, games, payments, license,…

Finnplay’s missing ingredient Finnplay’s story is true, valuable, and differentiated. But it’s not compelling. View the Substack edition and join the email list for future posts. Finnplay is a casino platform that embodies Finland’s culture: Trust, honesty, and integrity drive the company’s focus on locally licensed operators in highly regulated…

155’s Milking Machines 155.io is sitting on a goldmine that could take it from distinct to sensational View the Substack edition and join the email list for future posts. 155.io is an Abu Dhabi-based game developer streaming live chaos games 24/7. Ducks race down a real lazy river. Coins drop…

finera.’s buried message finera. spent millions building a premium brand. Then played down its strongest message. View the Substack edition and join the email list for future posts. finera. spent millions building a premium brand. Then played down its strongest message. finera. calls itself smart, simple, technology-first. Perfectly orchestrated. Secure.…

Inpay’s ironic blind spot is crippling its growth The untold story of iGaming Payouts View the Substack edition and join the email list for future posts. iGaming Payouts can send your players’ withdrawals to almost any bank account, in almost any country, in less than 5 minutes. That’s exceptional. No…

Blask’s identity crisis Sometimes zooming out is better than niching down Disclaimer This post was originally published on November 19, 2025, on LinkedIn. View the Substack edition and join the email list for future posts. What do you do when you can’t or won’t focus on a single target audience…